Hi, I’m Zubin Ajmera. I started this website for some specific reasons.
For the average middle-class working professional in India, navigating your 30s and 40s is filled with all sorts of problems which never get enough attention or spoken about online.
And it could be anything. Like, job issues, parenting issues, financial issues, health issues, mental health issues, relationship issues, maid issues, car issues, travel issues, starting a business issues, the list goes on.
We see all these fancy stories of people starting a business, or influencers showing off on social media, and there are podcasts and pep talks around it online all the time.
But again, I never see enough content around the common middle class people who are the silent sufferers in India, trying to fight all issues in their lives to keep his/her family happy.
So, this is NOT –
- a place for all those motivational gyaan or the same-old generic quotes
- an “influencer” dumping the same things again and again
- a coach or some guru, eventually trying to sell a course or something
We’re all tired of it! (In fact, I am just reading one now which says “Just wake up in the morning, see yourself in the mirror, and believe in Karma to give you a good life”.
I’m like — WTF??
Instead, this place is an effort to —
- talk and more importantly give practical, timeless, and real solutions to the everyday problems a middle-class faces. I encounter it, you do, and all of us at this stage of our life do
- give atleast 1 key actionable takeaway or lifehack from EACH post, so you get some value you can walk away with after reading
- stick to fundamentals, and not one-time tips or tricks which we see everyday online on instagram reels or youtube shorts. Solving anything in your life based on fundamentals --what worked 100 years ago, it works today, and will work 100 years from now
